In order to help you streamline your content marketing strategy, this week Webwindows lets you know how to make sure your content is right for your audience.
Content is Key in Web Marketing
Despite the fact that technologies and strategies have changed, Webwindows has witnessed the endurance of one constant in web marketing. Content is key.
Whilst you used to be able to create any content and stuff it with key words, the rise of Content Marketing means that these days, in order to get your ad campaign to rank on Google, it needs to be relevant. That is why it is more important than ever that you make sure any content you post is right for your audience.
Take Advantage of Social Media to Conduct Effective Market Research
There are two steps you need to take to manage this. The first is to identify said audience. Of course, this means market research, as you need to find out who your ideal reader is.
To conduct effective market research in the online age, take to social media. Get out there and interact with you audience. Put out polls and surveys. Build up a picture of your average reader in your head. How old are they? What is their job? What interests do they have? Where do they live? Most importantly, why might they come to you for your service or product?
You could use the Google dropdown to frame your content around, From here, you are ready to begin crafting content, but it’s somewhat of an exact science, so you need to constantly think about one thing. What do your readers need to know?
There’s one really handy technique you can implement to figure this out. Use long tail Google search terms. These are the questions and statements that people are typing into Google to receive certain information. When you start typing a question, popular phrases will appear in the dropdown,
You can use these phrases to build your content around, and such a strategy has two advantages. Firstly, it lets you know what your audience finds interesting. Secondly, because people are searching for these phrases, optimising your content with them will give your online assets power on Google, meaning more people are exposed to your web marketing strategy.
How to Buy Jewellery for Your Girlfriend
For example, say you are an upscale jeweller. Your audience typically will be women of a particular age with a certain amount of disposable income, or the men who ae married to them. Therefore, you could put ‘how to buy jewellery’ into Google.
You’ll soon see that a popular question that appears in the dropdown for this phrase, is, ‘how to buy jewellery for your girlfriend.’ You can use this to write a whole article featuring tips and tricks men can use to make sure they are buying the type of jewellery their girlfriends want to own. You know it will be effective, and right, because people want to know how to buy jewellery for their girlfriends!
Keep Your Audience in Mind Every Step of the Way
In conclusion, Webwindows asks that you always remember that when you are thinking of how to make sure your content is right for your audience, you make sure you keep said audience in mind every step of the way.
Only by doing so, can you ensure that your online ad campaign gets as much exposure as humanly possible, guaranteeing it will be effective in generating interest for your business.